Generic reach, zero targeting.
No specialty filter on intent.
Same campaign template for every specialty.
]$150+ per patient with no specialty edge.
Inside the IRB intake, each focus surfaces its own conditions, patient populations, treatments, and outcome metrics. You can select one, two, or all three in priority order.
Shoulder, Hip, Knee, Spine, Foot/Ankle, Elbow, Wrist
Rotator cuff tendinopathy, Knee osteoarthritis, Lumbar radiculopathy
Golfers, runners, desk workers, construction
Chronic back pain, neuropathic pain, fibromyalgia, post-surgical pain
Sports-related, occupational, age-related, post-traumatic, MVA
PT, injections, regenerative medicine, RFA, spinal cord stim
Diabetic ulcers, venous stasis, pressure ulcers, surgical non-healing
Acute / Subacute / Chronic / Mixed
Diabetics, elderly, immobile, post-surgical, vascular disease
Create your account with practice name, contact, and authorization.
Set up your first practice location (multi-location supported, with a primary location flag).
Practice info → Program selection → Geographic targeting → Demographics → Marketing → Branding → Review & submit.
The NWOL team processes your submission and builds a personalized plan based on your specialty, location, and patient profile.
Select your study focus, and the relevant body parts appear. Select shoulder, and rotator cuff, frozen shoulder, and AC joint arthritis appear. Every question is conditional, so you only see what applies to your practice.
Never lose progress.
Back button on every section.
Data integrity built in.
Add as many locations as your practice operates. Each one gets its own IRB intake, its own marketing strategy, and its own dashboard card. Your primary location is flagged automatically.
Each is independent.
Used as default for new intakes.
Each location's plan stays current.
Your answers feed a personalized strategy built by the NWOL team — targeted geographically, demographically, and clinically. Built around the patients you already treat.
Drawn from your top conditions, demographics, insurance mix
Primary/secondary service areas, radius
Based on what has worked / what has not worked
Tied to patient activities (golfers, runners, desk workers)
Informed by your branding preferences
Built from the exact conditions you treat.
Your radius, your zip codes, your competitors.
Aligned to your stated monthly marketing budget.
No marathon agency briefs. No endless onboarding. The intake is structured into 7 short sections you can save, leave, and come back to.
Structured for busy clinical practices
Logical flow from practice to strategy
Never lose your progress
Keep your information current
Conditional logic based on your specialty
Each location tracked separately
Every intake is signed, version-controlled, and editable. Locations are tracked separately. Data is treated as the structured clinical record it is.
Built around the structure expected by Institutional Review Board participant intake processes. This is a structured clinical intake, not a marketing questionnaire.
Every submission requires Completed By, Date, and a typed Signature. Full audit trail maintained for compliance and record-keeping.
Submissions are not one-shot; they can be revised and resubmitted. Version control ensures you can update your information as your practice evolves.
Each clinic location keeps its own submitted intake. No cross-contamination of data. Each location's marketing strategy stays independent and current.
Quick answers to the questions practice owners ask most.
Still have questions? Talk to Our Team
Register, add your first location, and complete the IRB intake at your pace. Your strategy starts the moment you submit.
